This historical chart for Sirius XM Holdings Inc. (SIRI) includes data spanning back to the company’s earlier iterations, adjusted for corporate actions such as mergers, acquisitions, and stock splits. In September 2024, Sirius XM underwent a corporate restructuring which may affect price continuity when comparing data across different platforms.
Revenue
Despite a slight revenue decline in 2024 to $8.7 billion—largely due to weaker promotional revenue from automakers and declining ad sales—the company’s strong free cash flow and subscription-based model is attractive to long-term investors like Buffett. (Sirius XM Investor Relations)
Subscriber base
Sirius XM had over 33 million subscribers as of Q3 2024, a slight decline from 33.97 million the previous year. (Statista)
While the subscriber base is stable, it seems to be slowing, particularly among younger audiences who prefer streaming alternatives.
Dividend
Siri pays a relatively high dividend, a current yield of approximately 4.17%. (Nasdaq)
The most recent ex-dividend date was February 7, 2025, with a dividend payment of $0.27 per share scheduled for February 25, 2025.
Warren Buffett’s investment
Berkshire Hathaway continues to increase its stake in Sirius XM. As of early February 2025, Berkshire acquired an additional 2.3 million shares at an average price of $23.38, bringing its total holdings to over 119.78 million shares — a 35% stake in the company. (MarketWatch)
Sirius XM is Berkshire’s 16th largest holding and represents about 1% of Berkshire’s portfolio.
Why does Buffett continue buying SIRI?
Buffett adding to his current position suggests he has confidence in the company’s business model and future prospects. The consistent free cash flow and stable subscriber base align with Buffett’s typical criteria.
Pandora acquisition
In 2019, Sirius XM finalized its acquisition of Pandora. (Sirius XM Investor Relations)
The streaming service now contributes about 25% of total revenue, though it faces strong competition from Spotify and Apple Music.
